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"title": "Seinfeld’s spoof on Kellogg: Brand theft or celebrity endorsement?",
"description": "Jerry Seinfeld’s new comedy film ‘Unfrosted’ makes fun of breakfast cereal major Kellogg’s launch of Pop-Tarts, even as the comedian dares the company to sue. But the brand's owner would rather join the joke, not take him on for intellectual property infringement. What’s going on? Don’t ask AI.",
"keywords": "jerry seinfeld, kellogs breakfast cereal, brand infringement, crew movie, barbie movie, mattel inc, kingfisher airlines",
"snippet": "A minor buzz arose this week over the major issue of whether AI chatbots had evolved a sense of humour. Maybe we’ll know once AI bots get to have the last lau...",
"url": "https://www.livemint.com/opinion/online-views/seinfelds-spoof-on-kellogg-brand-theft-or-celebrity-endorsement-11715873643825.html",
"image_url": "https://www.livemint.com/lm-img/img/2024/05/16/1600x900/unfrosted_1715341105779_1715880320393.jpeg",
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"published_at": "2024-05-17T03:00:12.000000Z",
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"highlight": "A test case popped into view this month with the Netflix release of comedian Jerry Seinfeld’s Unfrosted , a spoof on <em>Kellogg</em>-versus-Post rivalry over breakfast cereals and other satisfiers of taste-buds in America.",
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"highlight": "<em>Kellogg</em> had no idea and would never allow us to do anything like this. And if we don’t get sued, it’ll be a miracle. We thought that’d be phenomenal publicity, if we do get sued. I mean, walking in court with lawyers to defend myself that I made fun of the Pop-Tart in a way that’s inappropriate… I’d love that trial.\"",
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"highlight": "Adding a dash of intrigue to the film’s context, <em>Kellogg</em> in the US split last October into Kellanova and W.K. <em>Kellogg</em> <em>Company</em>. The former put out a statement calling the movie “farce not fact,\" adding for good measure that it’s “a fictional account of Pop-Tarts’ history and is meant for entertainment purposes.\"",
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Other details
Exchange
- Mexican Stock Exchange
- equity
- Consumer Defensive
- mx